Campaign For Girls is a nationwide holistic development initiative aimed at the girl-child. Our primary target is young women in grade 11 and 12 from rural, township and urban areas. Launched during Women’s month in 2010 at Johannesburg’s Constitution Hill, Campaign For Girls is a portal of information that includes programs that are focused on three-pillars, namely: SELF-DEVELOPMENT, CAREER DEVELOPMENT as well as COMMUNITY INVOLVEMENT. All of our activities and projects are concentrated on these key areas towards the empowerment of young women.


The magic behind Campaign For Girls is in our genuine care and interest in the individual development of our girls. We realize that each girl is unique with her own aspirations, strengths and challenges and therefore apply our interaction accordingly with each one, while encouraging the spirit of sisterhood. Our strength lies in our ability to create and maintain direct relationships with our girls, ensuring support and guidance throughout their final years in high school and beyond. Our vision is to be an all-inclusive body that represents and reflects true empowerment for young women in South Africa.



Hlelo Masina


Through my work with Campaign For Girls, I've had the privilege of sharing myself with many girls from all walks of life. These girls range from those at the Oprah Winfrey Leadership Academy to high schools in Thaba Nchu. My media profile, which spans over 7 years, has given me a wider reach and has enabled me to interact with young women on the CFG roadshows, at malls and even on social networks – giving them the ability to open up about things that bother or excite them.

Ntando Masina


Ntando Masina, popularly known as one of ‘The Twinz’, started her career in South Africa's entertainment industry in 2008 as a dj on Yfm; the biggest youth radio station in the country. Ntando is playful and easy going. Her personality and hard work has rewarded her many accolades, including Mail and Guardian’s Top 200 Young South Africans of 2011. Being the voice of her peers has amplified her passion for youth development, with a specific focus on young women.

Bianca Williams


Bianca Williams has been extensively involved with Campaign For Girls from inception, playing a pivotal role in its conception down to implementing and overseeing its programs. Her core functions are managing the relationships with stakeholders; which include sponsors, corporates, teachers, learners and parents as well as actively implementing the program with the learners. Bianca’s experience and interest in development is vast and far-reaching, entrenched with innovation and inspiration for South Africa’s youth.